Pop star Selena Gomez has rolled out ready to wear. Coach just announced its second Coach x Selena Gomez collaboration with the actress, singer and face of Coach. While the first collab in Fall 2017 introduced the Selena Grace bag and accessories, the new collection includes her first ready-to-wear pieces and is designed by the star in collaboration with Coach Creative Director Stuart Vevers.
Featuring ready-to-wear, bags, small leather goods and accessories, the playful collection captures Gomez’ “powerfully feminine spirit. Pieces styled by Selena feature her unique touches, including her personal motto written in her handwriting—“Not perfect, Always me”—and a bunny motif that speaks to her imagination.
“Not perfect, Always me”
In addition to ready-to-wear, which includes silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels, the collection launches the new Bond and the Trail Bag silhouettes—which Selena designed in close collaboration with Vevers. Crafted in smooth leather and finished with antique-inspired crystals and bows, the bags bring a fresh lens to Coach’s legacy of leathercraft.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”