The Costs and Benefits of the Influencer Economy

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

Retailers have lately found themselves in a tricky spot when it comes to marketing. Traditional advertising outlets, including newspapers and television, are losing out to digital at an alarming rate. Yet even on the digital side, it’s getting harder to place an ad that anyone will see. In June, Google announced that its popular Chrome browser would begin automatically blocking “annoying” ads and YouTube is set to eliminate its ubiquitous 30-second unskippable ad format by 2018. Millennials and their younger counterparts, Generation Z, have also expressed a strong aversion to advertising, and failed corporate attempts to sound cool have only made the landscape more difficult to navigate. Read more at Retail Dive

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