Everlane’s First Permanent Store is Worth the Hype…And Then Some

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

Amid the trials and tribulations famously facing brick-and-mortar retail of late, there have been the few, notable success stories bringing buzz back to an ailing industry. While Nordstrom experiments with its merchandise-free outpostWarby Parker continues to launch stores nationwide, including its 50th — and as of now, biggest — outpost in Los Angeles. It’s in the case of the latter, actually, that there’s more good news than bad: As young, nimble direct-to-consumer brands grow their businesses, many are increasing their IRL footprints with civilized, experiential shopping locales to supplement, not substitute, an already booming e-commerce business. Read more at Fashionista

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