‘Retailers are Hard to Work With’: The Problem with Trendy Shop-in-Shops

In The Daily Scoop by Accessories StaffLeave a Comment

Shop-in-shops are set up to benefit both parties: The brand moving in gets increased brand awareness and the chance to test physical retail, and the hosting retailer gains access to the brand’s novel customer base. But if not a cooperative effort, they could prove failures across the board — and, lately, department stores have been letting their old, stuffy tendencies get in the way. “Retailers are hard to work with,” said Aubrie Pagano, co-founder and CEO of custom apparel brand Bow & Drape, who has partnered on shop-in-shops with retailers including Lord & Taylor and Bloomingdale’s. “There are very strict rules about signage, displays, press, other brand partners, photography, video, … It can be a frustrating experience, if you’re a nimble startup used to doing things your own way. Then again, if you’re looking at the right KPIs, there can be a lot of benefits.” Read more at Glossy

It's only fair to share...
Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedInPrint this pageEmail this to someone