Uniqlo’s Four Secrets for Building a Global Brand

In The Daily Scoop by Accessories StaffLeave a Comment

When you work in marketing, it’s hard to fight the temptation to regurgitate promotional spiel in an interview. So it was refreshing to connect with John Jay, president of global creative at Tokyo-listed Fast Retailing, the parent company of Japanese casual wear retail chain, Uniqlo. In an interview with Fortune, Jay, who is essentially the company’s marketing guru, was candid and occasionally critical about Uniqlo’s performance, positioning and plans for world domination in the fast-fashion clothing and apparel industry. Read more at Fortune.

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