Yesterday, Cat Footwear celebrated the United Nations’ “International Day of the Girl Child” by launching an awareness campaign in partnership with the Tricycle Collective. The one-day social media event called on fans and consumers to share information about the cause on Facebook. The brand made a $5 donation in exchange for each share on the platform up to $2,500.
At the end of the day, the brand had 74 Shares and 148 Shares on Shares for a grand total of 522 Shares, bringing the day right to that $2,500 donation.
The Tricycle Collective is a woman-led, volunteer-powered nonprofit organization working to provide additional support to Detroit mothers with young children who live in homes facing tax foreclosure. The ultimate goal, to keep Detroit at home.
The initiative leads into Cat Footwear’s SS18 brand campaign, “Bolder Together,” which is all about power in numbers and consumers coming together to do great things.
“At Cat Footwear, we celebrate Earthmovers. The people who roll up their sleeves, get things done, and make change happen,” says Dani Zizak, Chief Marketing Officer for Cat Footwear, “By encouraging shares on social media, we’ll be able to generate awareness and monetarily support mothers of young children in a nearby community. This Facebook event is designed to show how our Earthmovers can be bold on their own, but even Bolder Together.”