With the rise of ecommerce, malls have had to adapt to waning traffic by offering immersive experiences that draw customers away from their computer screens and into their stores. Galleria Dallas, famed shopping center in North Texas, is doing just that with a free exhibit for fall called, “Night Fever: Fashions from Funk to Disco.” Running Sep. 20 through Nov. 1, the presentation will feature more than 75 authentic garments and accessories from the 1970s.
Curated my Ken Weber of Vintage Martini, Night Fever will feature a collection of American, French, Italian and Japanese couture designers—including work by Halston, Bill Blass, Oscar de la Renta, Stephen Burrows, Giorgio Sant’Angelo, Yves Saint Laurent and Roberto Cavalli. Many of the pieces will be on loan from the University of North Texas College of Visual Arts and Design Texas Fashion Collection.
The exhibit follows the success of Galleria Dallas’ 2016 exhibition, “Decadence: Fashion of the 1920s,” offering visitors a reason to come to the mall and be inspired by fashion. “The ’70s are really so much more diverse than people realize,” notes Ken Weber. “While everyone is quick to identify the disco-inspired fashions of Studio 54, it is important to remember that fashions were also influenced by the Vietnam War as well as the women’s and gay liberation movements.”
Visitors at Night Fever will be transported back in time through a sensory explosion of music, light, video, imagery and of course, fabulous vintage.