NEW HERMES POP-UP LETS CUSTOMERS DIP-DYE SCARVES—AT THE LAUNDROMAT

In Retail News, What's New by Christine GalassoLeave a Comment

Photo courtesy of Hermès

Can’t get enough tie dye this season? Head over to Hermèsmatic, a new pop-up laundromat by French heritage label Hermès. Yes, that’s right.

From now through June 18th, visitors can bring their silk scarves to Hermèsmatic for a boho makeover. The company has outfitted a space on Gansevoort St. in New York City with washing machines dedicated to dip dyeing its older styles into new creations.

The service is complimentary and takes 24 to 48 hours. Dyes are offered in denim blue, fuschia or violet and certain vintage styles will be available at the mat for custom coloring.

The location is the first in a tour of cities, with Washington DC and Nashville up next, capping off in Los Angeles this fall.

 

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