COEUR, PROJECT WOMENS PARTNER TO LAUNCH NEW LIFESTYLE PLATFORM DURING MARKET IN LAS VEGAS

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PROJECT Womens, the leading West Coast contemporary women’s apparel and accessories trade event, has announced an exclusive partnership with the premiere apothecary, home and gift trade fair, COEUR for the Las Vegas marketplace, August 14 – 16, 2017, at the Mandalay Bay Convention Center.

The COEUR x Project Womens neighborhood has enlisted Interior Designer, Joseph Jagod to create an on-site installation to inspire retailers with aspirational and easily adaptable ways to incorporate gifts, home, apothecary, and tech accessories into their ready-to-wear stories.

This central retail merchandising experience will showcase fresh, modern and current design trends in an inviting environment allowing vendors and retailers to interact with and spark imagination. The neighborhood will showcase Los, Poblanos, Lux-Eros, Kelly + Jones, Happy Habitat and Castify.

“Traditional retailers are looking for a way to reinvent their stores now, more than ever. Brick-and-mortars strive to create a more inspirational experience for their customers while shopping. Ready-to-wear stores are interested in introducing lifestyle items into their lineup of products that will complement their existing offerings. Project Womens attendees have echoed this interest in tech accessories, apothecary, home décor and gifts, propelling this partnership with COEUR,” shares Kelly Helfman, Vice President of Project Womens. “COEUR is the perfect partner for Project Womens offering a curated selection of home, gifts and beauty merchandise that will create an added value for our retailers to shop.”

COEUR is the premiere fashion accessories, gifts, home and lifestyle showcase focused on jewelry, handbags, shoes, gifts and select home and lifestyle brands. The show is renowned for its assortment of classic and timeless pieces from established lines relied on by artful sophisticates, bohemians and targeted retailers.

“The trend in gift and beauty brands engages a more involved shopping experience to the end consumer, thus more excitement and demand to shop. COEUR has partnered with Project Vegas to bring to life a fast growing category in the overall Lifestyle industry including hand-picked brands in beauty, home, gift and tech allowing retailers, from hotels, spas, specialty and majors to discover hand-selected items to add to their store curation,” shares Henri Myers, Co-Founder and Creative Director of COEUR Tradeshow.

PROJECT Las Vegas will open Monday, August 14th until Wednesday, August 16th at the Mandalay Bay Convention Center. For a complete list of happenings, brand lists and activations at PROJECT Womens please view here.

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