Strong, powerful female screen characters have been empowering women in recent years, from Imperator Furiosa (“Mad Max: Fury Road”) to Katniss Everdeen (“Hunger Games”) to the upcoming MI6 operative Lorraine Broughton (Charlize Theron in “Atomic Blonde”). And with millions of women around the world joining protest marches and movements, no name—literal or metaphorical—is resonating as loudly as Wonder Woman. So it’s no surprise that the new Wonder Woman movie, opening June 2, has caught the eye of licensees and collaborators. After all, what better gift to give a young woman graduating high school or college than a Wonder Woman charm?
Jewelry company ALEX AND ANI has come out with a Wonder Woman charm, already sold at department stores like Lord & Taylor.
“Working with Wonder Woman was incredibly exciting for our entire team,” says Kate Richard, SVP Brand and Creative, ALEX AND ANI. “She is the embodiment of feminine power in all of its complexity and depth. She is strong, authentic and beautiful. She is a reminder that in strength and unity, we can find peace. Wonder Woman has flawlessly transitioned into modern day relevance, and continues to be an inspiration for generations to come”
Retailer Hot Topic has also tapped into Wonder Woman fever with an apparel and accessories collaboration. The limited-edition “DC Comics Bombshells” collection is part of a larger partnership with Warner Bros. Consumer Products based on various DC female figures. The line includes fashionable pieces inspired by Wonder Woman, Bat Woman, Poison Ivy and Suicide Squad’s Harley Quinn. The collection is currently available exclusively at Hot Topic stores, with items ranging in price from $20 to $75
Of course, not all nods to Wonder Woman need to be capsules or licenses. Bold golden matching cuffs worn on both wrists send the WW message loud and clear: don’t mess with me! We’re loving these “don’t mess with me” cuffs from Bisjoux.
Stella Valle’s Woman Warrior bracelets fit the bill as well. They’ve coined Wednesday as #WomanWarriorWednesday and profile a new “warrior” each week and also encourage consumers to share and tag themselves wearing the cuffs and related jewelry.