WHAT FACEBOOK’S BIG BET ON AR MEANS FOR BRANDS

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

The Facebook Developer Conference, known as F8, is the event at which the world’s largest social network makes big announcements and unveils important new products, and this year’s conference was no exception. One of the highlights of the first day of the conference was an announcement of a new augmented reality (AR) platform that could have significant implications for brands. For years now, brands have heard that augmented reality (AR) is one of the next big things, but there’s a strong argument to be made that AR hasn’t quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future. At this year’s Facebook F8 Developers Conference, he made it clear that he is willing to bet big on the future of AR with the launch of the Camera Effects Platform, which as the name suggests, allows third parties to create their own camera-based effects. Read more at ClickZ 

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