PUSHING INTO PREMIUM: THE PURSUIT OF A HIGHER PRICE

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

If you build it, they will come. If you lower your prices, they will come more often. But if you increase prices – not so much. If that’s not a golden rule in the hyper-competitive world of fashion, let’s say it’s one the industry has decided is worth its weight in gold. In the age of fast fashion, and its ever-expanding value market, consumers have come to expect more options, faster manufacturing and lower prices. And like businesses do, mainstream fashion has largely obliged. But as the floorboards of that market segment start to groan under the weight of over-crowding (in the US, 22% of womenswear products are priced under $30) and sophisticated manufacturing is no longer unique to Zara, retailers are looking for new ways to differentiate. Really, how much longer can this industry sustain falling prices? Read more at Edited

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