WHY & OTHER STORIES CHOSE TO OPEN ITS ONLY U.S. ‘ATELIER’ IN LOS ANGELES

In The Daily Scoop by Christine GalassoLeave a Comment

When parent company H&M opened the U.S. headquarters to & Other Stories, a sister brand, in Los Angeles, some in fashion were perplexed. But the company saw it as the perfect foil against Paris and the ultimate place to set up shop for a brand hoping to capture that Southern Cali style. Read more at Fashionista.

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