NEW TED BAKER CAMPAIGN FEATURES SHOPPABLE VIDEO, WITH A NOD TO THE KARDASHIANS

In Marketing, What's New by Christine GalassoLeave a Comment

Keeping up with Ted Baker’s latest collection just got easier. The British fashion brand just released its second shoppable video, named Keeping Up With The Bakers, a cheeky and apparent riff on Keeping Up With The Kardashians.

The film stars Tara and Trevor Baker, a fashionable couple whose mantra is “image is everything,” and are resident of thorny Tailor’s Lane. The plot thickens when the handsome Milkman shows up to deliver some milk and a neighbor Eve tries to out-style Tara.

All are decked out in Baker’s spring/summer 2017 collection and the movie can be watched on TedBaker.com and Norstrom.com.

The Bakers incorporates virtual reality, creating a 360 view of the neighborhood and offering viewers the option to shop. There’s also an accompanying social media campaign that relies heavily on Instagram Stories and a dedicated website.

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