IS H&M’S STRATEGY SHIFTING TO FUTURE PROOF ITS PORTFOLIO?

In The Daily Scoop by Lauren Parker, Accessories MagazineLeave a Comment

After opening 4,300 stores in 64 markets, H&M Group announced last week that the time has come to wind down its brick and mortar expansion and shift its focus to e-commerce and existing stores. The Swedish paragon of fast fashion has influenced the way this industry does business for decades; so what does its slowdown mean for an industry fascinated by H&M’s model? Read more at Edited 

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