DON’T MISS ACCESSORIES & L2 EDUCATIONAL PRESENTATIONS AT THE JAVITS NY WOMEN’S SHOWS

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

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Hitting the Javits next week for Coterie, AccessoriesTheShow, EDIT, Sole Commerce or other UBM Fashion trade shows? Looking for some new ideas for your store? Need to better understand how to compete against Amazon and survive in an omnichannel world? Wondering what the must-know trends off the Fall 2017 runways are?

Make sure to stop into UBM Fashion’s dynamic seminar program featuring Accessories Magazine and digital intelligence firm L2. Click here for more information.

TUESDAY, FEBRUARY 28

9 am: Opening Keynote: Winners & Losers in Digital 2017
Presented by: Scott Galloway, Founder and Chairman; L2
JACOB JAVITS CENTER, HALL 1D, LEVEL 1
In the race for digital dominance, the Gang of Four have emerged – Amazon, Facebook, Google, and Apple. As they continue to grab share in the retail and media industries, who will fall victim at the hands of the gang? What are their impacts on broader business and society as a whole? Scott Galloway, Clinical Professor of Marketing at the NYU Stern School of Business and Founder of L2, outlines his predictions in a 90-mile-an-hour volley of data and insights. Galloway’s provocative perspective on winners and losers in a digital age will have audience members rethinking their assumptions about where the world is headed next. 

12:30 pm: From Acquisition to Advocacy: Leveraging Social & Search to Influence the Consumer Journey
Presented by: Taylor Malmsheimer, Senior Associate; L2
JACOB JAVITS CENTER, HALL 1D, LEVEL 1
In this session, L2 will highlight key trends in the world of social, search, and influencers. The session will approach these channels through the lens of a consumer journey, helping retailers and brands understand how to leverage each channel to drive actions across all aspects of a traditional purchase funnel, from awareness and engagement to lower-funnel goals like conversion and advocacy.

2 pm: Bright Ideas: Creative Ways for Your Store to Think Outside the Box. 
Presented by Lauren Parker, Editor-in-Chief, Accessories Magazine
JACOB JAVITS CENTER, CONCOURSE LEVEL 
The presentation will cover topics such as clever pop-ups, eye-catching display/visual merchandising, memorable in-store events, community building with customers, effective social media, advances in technology and much more. Retailers are encouraged to share their own ideas and experiences at the end for a productive interchange of ideas.

4 pm: Selling in an Omnichannel World: How Leader Brands Are Meeting Evolving Consumer Demands
Presented by: Evan Neufeld, VP of Intelligence; L2
JACOB JAVITS CENTER, HALL 1D, LEVEL 1
In this session, L2 will highlight key trends and best practices in the ever-evolving world of omnichannel retail. Looking at specific tactics across both digital and physical channels, L2 will highlight the must have omnichannel features for retailers to meet the expectations of their consumers, and provide insights into the best-practices of brands using technology, and human capital to deploy “next level” omnichannel offerings.

WEDNESDAY, MARCH 1

9:30 am: In the Shadows of Amazon: How to Survive as a Retail Brand in an Ecommerce Ecosystem
Presented by: Cooper Smith, Director of Research, Amazon IQ; L2
JACOB JAVITS CENTER, HALL 1D, LEVEL 1
2016 was not a good year for brick & mortar retail. Devastating earnings announcements from Nordstrom, Macy’s & Kohl’s all cited declining store traffic & revenue. With e-commerce emerging as the only clear growth channel across industries, there is only one leader: Amazon. In this session, L2 will provide actionable insights to help retailers & manufacturers best navigate the seismic changes in shopping behavior that Amazon has driven.

FW17 Fashion Week Wrap Up

2 pm: FW17 Fashion Week Wrap Up: The Hot Trends You Need to Know Off the Runways and On the Streets
Presented by: Courtney Ignelzi, Trend Director, Accessories Magazine
JACOB JAVITS CENTER, CONCOURSE LEVEL
This presentation will look at the changing face of fashion shows, from the rise of seasonless and “see now buy now” formats to the increasing influence of street style. While we’re in the middle of Fashion Month now, the New York and London shows are completed and Milan is halfway done, and Accessories magazine is ready to dissect what you need to know!

All  presentations are free and drop in. There is no need to sign up in advance.

See you there!

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