Manolo Blahnik Launches FarFetch-Powered Site

In eCommerce, Industry News, What's New by Marilise GavenasLeave a Comment

Manolo Blahnik London store

Manolo Blahnik’s London boutique

Have a brand that you’d like to sell online?

Want to skip the hassles of hiring and infrastructure?

FarFetch has a solution.

Last year, Farfetch, a site that connects luxury shoppers with merchandise in brick and mortar stores all over the world, announced its launch of Black & White, an e-commerce platform aimed at mono brands.

FarFetch—so the thinking went—would contribute e-commerce expertise while individual brands were saved the time and expense of building its own infrastructure.

Now Black & White has another marquee customer.

According to a report in yesterday’s Luxury Daily, Manolo Blahnik used the new e-commerce platform to turn its current site into a point of sale.

The addition puts FarFetch in closer competition with the YOOX Net-a-Porter Group, which performs similar functions for brands ranging from Armani to Valentino.

manolo blahnik

Manolo Blahnik Okka bag, $1,925

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