Marvel Licenses Images to Fine Jewelry

In What's New, Industry News by Lauren Parker

Marvel JewelryEver dream of an 18-karat gold or sterling silver Captain America shield? Now’s your chance.

What’s Your Passion Jewelry has signed a licensing deal with Marvel for jewelry-quality reproductions of popular and iconic characters from the Marvel Universe.

From the logo charm of Marvel’s Deadpool to a ring featuring the agency insignia from Marvel’s popular network show, Marvel’s Agents of S.H.I.E.L.D., the collection is targeting fans.

“We’re just like our customers. Complete FANatics. We would only want the absolute best to honor our Super Heroes, and we know our fellow super-fans want that too.”
Ari Kathein, President, What’s Your Passion, Inc.

What’s Your Passion works closely with Marvel to get the details right. “We start with official schematics and designs from Marvel’s archives, then we recreate them using 3D software,” says WYP President Ari . “They are then formed using 3D printers. Master jewelers refine the models and pour them with .925 Sterling Silver or 14k – 18k gold. Every piece is coated with a layer of rhodium to protect it from everyday wear. Expert enamellers add colored accents and other touches. Every piece is then packaged in a custom designed display box with a certificate of authenticity.”

Census Bureau: Overall Retail Sales Up, Dept Stores Show Decline
Sign Up for FJATA March Conference in NYC