Natori Announces Hosiery Launch and Licensed Deal with Infinity Classics

In What's New, Industry News by Accessories Staff

natoriNew York—Already a longtime force in the lingerie aisles, Natori Company said this week that it will launch its first hosiery collection, in conjunction with licensee Infinity Classics.

Known for designer fashion in categories including ready-to-wear, eveningwear, lingerie, sleepwear, fragrance, home textiles and accessories, Natori will now break into the legwear market, showcasing the collection in February for launch in stores this Fall.

East/West Sensibility

Dressing women from the inside out and from day into night, Natori has designed its first legwear collection with the same principles in mind. Consisting of hosiery, leggings, tights and socks, Natori Legwear will include signature embroideries and embellishments that coordinate with the fashion house’s other collections. The legwear extension will follow a high-end retail plan that mirrors Natori’s existing distribution.

Josie Natori, ceo/chief creative officer, said: “We are thrilled to be partnering with Infinity Classics. Legwear is an important addition to The Natori lifestyle concept, and we are excited to be working with a company who understands the core values of our brand.”

“Our mission is to bring art into life with an East/West sensibility, and we are thrilled to have found a partner with the entrepreneurial spirit and production relationships to help us push forward in this important category,” added Kenneth Natori, president.

Infinity Classics was founded in 1991, a third generation business that goes back to 1957, and has become a global manufacturer and distributer of legwear for women, men and kids across many channels of distribution. Joe Steinberg, ceo/founder of Infinity said, “The legwear business has not seen this kind of new introduction in quite some time. Our launch could not have come at a better time.”

www.natori.com

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