Brand Ambassadors Face Off for TAG Heuer Connected Watch

In What's New, Industry News by Jeff Prine

TAG Heuer Connected Watch Face AmbassadorsLa Chaux-de-Fonds, Switzerland—Another nail—actually 10 of them—are going into that coffin that believes smartwatches are too geeky.

In celebration of its recently launched TAG Heuer Connected, the Swiss timepiece brand unveiled this week a collection of dials co-designed by 10 of its top ambassadors.

They are:Cristiano Ronaldo (Soccer), David Guetta and the Nervo Sisters (Music), Tom Brady (Football), Kei Nishikori (Tennis), Giancarlo Stanton (Baseball), Jeremy Lin (Basketball), Jessica Korda (Golf), G.E.M. (Music) and Kai Lenny (Surf).

TAG Heuer reports that the watches are more than just a pretty face. Each of the ambassadors were actually involved in designing the faces.

‘Personalized and Exclusive’

“They all took a pencil and designed a watch face which is not only personalized and exclusive, but also contains cues to their individual universe,” says Jean-Claude Biver, TAG chief executive, who worked with each ambassador.

Biver added that TAG connected watch shows that there’s ample opportunity for connected watches to have a design-forward aesthetic instead of just looking like a mini-computer on the wrist.

At 46 millimeters in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colors: red, blue, white, orange, green and yellow are available, sold separately) with a deploying buckle made of grade 2 titanium as well. The three digital watch dials (the chronograph dial, the 3-hand dial and the GMT dial), all of which display the date and which feature the immediately recognizable design codes of TAG Heuer’s Carrera collection, including hands, index, counters, date window and minute track remain available on the TAG Heuer Connected at every moment. Retail: $1,500

Tag Heuer Connected was engineered with Intel Inside and powered by Android Wear.


Tell Us About Your Showroom Quirks!
Things Go Better with Herschel and Coke