67% of Consumers Plan to Shop the Post-Holiday Sales

In What's New, Industry News by Accessories Staff

Post Christmas ShoppersAustin, TX—There are procrastinators aplenty this holiday season. And others ready to pounce on those post Christmas sales. In its latest edition of its Shoppers Trend Report, RetailMeNot reports 67% of consumers intend to shop the end-of-the-year sales and plan to spend an average of $270 during this time.

The biggest motivators for consumers to shop the post-holiday sales are the retail discounts and offers in market and the gift cards received as a holiday gifts, says RetailMeNot.

In fact, 3 in 5 (60%) are motivated to shop by low prices while close to the same amount (57%) would be persuaded to shop by great deals. Gift cards also encourage Americans to shop end-of-the-year sales with nearly 2 in 5 (38%) shoppers planning to redeem a gift card or gift certificate they received as a holiday gift. Other motivators include:

  • Over 1 in 4 (26%) are ready to shop for themselves after a season of shopping for others
  • 1 in 4 (25%) take advantage of a retailers’ coupon
  • More than 1 in 5 (21%) didn’t receive the gift they wanted
  • Close to 1 in 5 (19%) want to redeem a rebate

More than 2 in 5 (43%) consumers who received a gift card during the winter holidays would use it to make a purchase in January, while close to 3 in 10 (28%) plan to utilize it sometime in December.

Gift cards may be a preferred go-to last-minute gift (67%), but 1 in 3 (33%) consumers confessed to using one they received as a gift to purchase a present for someone else, with parents more likely than non-parents to do this (43% vs. 28%). In, fact, more than 1 in 5 (23%) have re-gifted one to someone else. Additionally, close to 1 in 6 (14%) have let them go unused, followed by selling the gift card for cash (8%) or using a gift card exchange website (7%).

Tis the Season for Returns

Typically, 1 in 3 (33%) consumers will return a gift they received during the winter holiday season. On average, these folks will return 20% of their gifts received during this time. While close to 1 in 2 (46%) don’t return any gifts they receive in order to not offend the gift giver, 3 in 10 (30%) will give the ones they don’t like to a friend or family member.  Women might be more resourceful than men as close to 1 in 4 (23%) likely to re-gift the holiday gifts they do not like, while only 17% of men are likely to do so.

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