New York City–Watch companies usually tout their latest creation with a cocktail party and maybe a visit by a celebrity brand ambassador. But for the launch last week of a new technologically advanced satellite timepiece: the Satellite Wave-World Time GPS, Citizen provided press, clients and interested parties with something of a science lesson.
Held in its Times Square flagship, the event heralded the debut of the Satellite Wave-World Time GPS and the Satellite Wave F900, the Satellite Wave-World Time GPS features the fastest GPS sync time to date. While having some top physicists and researchers talk about advances in time keeping and what they mean to science may sound geeky. The information was far from that.
(Ok so several brought up Albert Einstein, the genius whose Theory of Relativity actually explained why there is such a thing as “time,” even that had the crowd in rapt attention, an unusual mood for most NY fashion premieres).
Among those providing insight in just how important timekeeping is to us and our futures were:
Brian Greene, a professor of physics and mathematics at Columbia University, explained the connection between Einstein’s theories and time. Greene is recognized for a number of groundbreaking discoveries in his field of superstring theory. His books, The Elegant Universe, The Fabric of the Cosmos and The Hidden Reality, have collectively spent 65 weeks on the New York Times bestseller list; and were the basis of two award-winning NOVA mini-series, which he hosted. Professor Greene co-founded the World Science Festival in 2008 and serves as Chairman of the Board.
Oded Aharonson, Professor of Earth and Planetary Sciences at the Weizmann Institute of Science in Rehovot, Israel, has serves as an investigator in many NASA flight missions including the Mars Exploration Rovers and the Cassini Mission to Saturn. Professor Aaronson provided an illuminating up-to-the minute perspective on telling time in space as well as why scientists have been able to “discover” water on the planet Mars.
Artist Michael Benson also premiered images from: Otherworlds: Visions of Our Solar System, an exhibit opening at the Natural History Museum, London in 2016. An exhibition of is large-scale photographic prints was previously displayed at the American Museum of Natural History in New York and a large-scale exhibition: Beyond was featured in the Art Gallery of the Smithsonian Institution’s National Air and Space Museum in Washington, DC.
In addition, Citizen Watch Company and the New Jersey Center for Teaching and Learning are honoring physics student and Bergen County Technical School Senior Michelle Baird as a Science Star of the Future in recognition of her exceptional abilities and drive which serve as inspiration for her academic community.
Don’t get the wrong idea though that Citizen only relies on eggheads to promote itself. At the opening next week of its new New York City offices, brand ambassadors Kelly Clarkson and Eli Manning will apparently be in attendance. No talk of Einstein either. Promise.