Boxing Leader TKO Expands into Global Fitness Lifestyle Brand

In Industry News, What's New by Accessories StaffLeave a Comment

Functional Cross Fit RigHouston—Technical Knockout (TKO) is ready to pack a punch in accessories. Founded by Garry Kurtz, Knockout Inc., was first a boxing equipment company, but has evolved into a health and fitness equipment, accessories and apparel lifestyle-brand.

Under the leadership of Kurtz, TKO is committed to building a brand inclusive of innovative products that promote wellness and healthy living, all made with care and accessibly priced. Every product not only looks inviting and contemporary, but is built to withstand the busy lifestyles of its savvy consumers. Most of Kurtz’s life has been in the fitness arena, first as a power lifter and then as a product innovator, so TKO’s progression to global fitness product leader is a path that is inevitable.

Coldweather Wear

Last month, a new licensee, Gertex, signed on with TKO. The license covers a priority category, headwear, and cold weather accessories. Gertex has been a leader in its categories for more than 55 years. The Gertex team travels the world to study the market and attend key trade shows as well as subscribing to fashion trend services to ensure that its product remains market leading in both innovation and design.

According to Aaron Mandelbaum, president of Gertex, “We are extremely excited about our new TKO relationship. The debut collection of men’s and women’s hats, gloves and neckwear/scarves will reach stores in time for Back to School 2016 and in keeping with TKO’s direction and image, will combine great styling with functionality to meet today’s demands.”

GWK hi res

“This is an important category for TKO” says founder Garry Kurtz

Expected retails will range $8 to $30 with about 24 skus in the initial assortment. From concept to finished goods, creativity and quality are hallmarks of the Gertex tradition and these qualities will be apparent throughout the TKO accessory line. Kurtz agrees, “I am confident that Gertex is by far the best company to represent our brand. Its expertise and reputation are unsurpassed.”

Presently, the TKO assortment includes boxing gloves and punching towers (from its early days) as well as body balls, yoga mats, fitness electronics, dumbbells to kettle balls and newly added agility training accessories. From warm-up through recovery, TKO offers everything needed for most exercise routines.

A recent addition that TKO is committed to designing and marketing is its full line of athletic legwear that provides the comfort and function that is so important for sport socks. Other related fitness deals are in the works for the ultimate collection in the indoor-outdoor head-to-toe range.

 

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