New York—A jet-set mentality is landing at Nina Footwear, which this week introduces its latest brand: Miss Trish designed by Trish Carroll.
The collection has a foothold in Carroll’s first Miss Trish of Capri collection launched in 2002, which was inspired by iconic Capri sandals of the 1960s made in a contemporary way. Carroll, who designed accessories for brands such as Michael Kors, Ralph Lauren, Oscar de la Renta, Celine and Missoni, says easy-going good times is what Miss Trish is all about.
“I always refer back to my American roots to think about what women want,” Carroll says. “I have seen chic women everywhere from the ranch in Wyoming to the beaches of Capri. I am designing an attitude and a lifestyle for those women and their daughters. I want to dress them not for work, but for fun!”
The collection, which launches during FFANY, reunites Carroll with Nina where she provided fashion direction to Nina Shoes back in the late 1990s, a relationship that has lead to this latest collaboration.
Miss Trish Forecast: ‘To Be One of the Biggest Footwear Brands in 5 Years’
“I have always loved Trish’s energy and drive. She is a designer who actually creates,” says Scott Silverstein, ceo of Nina. “Trish and I have been talking about getting together, and now we feel the timing is right. We believe this will be one of the biggest footwear brands in the country within five years.”
Adds Carroll: “Miss Trish is a lip gloss and nail polish kind of brand. I love color, I love style and I love the impulsive side of fashion. I am thrilled to work with an organization that understands that and can make it happen.”
“The fun and whimsical sensibility of Trish will be a unique addition to the contemporary market, which is why we anticipate a launch with a big splash,” says Lance DeShazo, president of contemporary and designer brands, who will oversee the Miss Trish brand along with the Delman collection.
“Trish has a global presence in jeweled and ornamented Capri sandals and flips with retail success and repeat demand. The introduction of the Spring 2012 collection as a lifestyle brand is exciting.”
Retail prices on Miss Trish footwear are $150 to $500. A jeweled flip-flop collection will retail for $55 to $65.
Carroll, an avid traveler, has long included an “on-the-go” concept as part of her brand identity. She launched Miss Trish of Capri from a VW van parked at a Hamptons’ winery. Later she helped pioneer the pop-up shop concept with stylish retail installations in Palm Beach and Beverly Hills.
Her luxe showroom in a mobile van was unveiled this week, too. But next year, you never know where Carroll might pop up.
The showroom with be transformed into a mobile pop up shop, poised to sell Miss Trish product at venues such as Art Basel Miami, Coachella, or wherever strikes Carroll’s fancy, DeShazo says.
About Nine Footwear Corp
As one of the few family-run, fashion footwear companies still thriving today, Nina Footwear has been synonymous with stylish, fashion shoes for over half a century. Nina’s collection of accessories brands now encompasses Nina Shoes, Nina Bridal, Nina Handbags, Nina Kids, Delman, and Miss Trish. Nina accessories are widely available in fine department stores across the United States, and in more than 20 countries worldwide, in addition to select independent retailers and consumer direct. www.ninashoes.com