With handbags a key entry point into a designer’s brand, it’s not surprising many fashion houses have set them front and center in their ad campaigns. Below, a look at the styles designers hope will be the next It Bag for Fall 2015:
Swirled color block in pinks, burgundy and black add a retro Mod touch at Dior. Photographed by Willy Vanderperre.
Michael Kors’ stiff burnished brown leather crossbody put a heritage mood on a retro classic look. Photographed by Mario Testino.
Kate Spade set its signature touch of whimsy into a fox applique and bold tartan plaid. Photographed by Emma Summerton.
It’s a 70s Redux over at Lanvin, with cool crossbodies that detach into convertible boxy clutches. Photographed by Tim Walker.
Versace got electrified, with bold reds, greens and yellows in geometric patterned quilting. Photographed by Mert & Marcus.
Deep bucket totes are key at Burberry, both in camouflage and rows of short fringe. Photographed by Mario Testino.
Prada went for a muted berry palette of small, hand-held ladylike bags. Photographed by Steven Meisel.
Moschino went all puffy, with puffer coats and sling backpacks. Photographed by Inez and Vinoodh.