As you take a sip of your ice-cold bottled designer water, remember your friends and colleagues in California are facing their fourth year of extreme drought. Residents are experiencing the new mandate to reduce their water use by 25%. The unprecedented restrictions are causing Californians to look for every possible way to save water, even re-considering how often they wash their clothes and towels. Fewer wash loads means saving more water.
A new sportswear brand called SilverSport claims it can help. The company is offering an innovative water-saving solution through the use of its revolutionary SilverClean technology in towels, socks and fitness products.
SilverClean technology is a proprietary formula that incorporates natural silver, which has a well-established association with eliminating odor-causing bacteria. SilverClean also provides antimicrobial protection for all SilverSport products, helping the products stay clean and odor-free between washes, leaving how long between those washes up to each person. This can mean fewer washes, which helps to save water.
“We know Californians will have some difficult choices to make about how they will save water,” said Franco Harris, SilverSport Chairman and Hall of Fame running back from the Pittsburgh Steelers. “I’m sure everyone will do their part to help out during the water crisis. Every bit of saving here and there will help to meet this challenge. Fewer wash loads means using less water..”
Even SilverSport co-founder/president is quick to give an anecdote. “Each Saturday morning last summer, I spent two hours kayaking around the lake. It is quite a workout and I always built up a good sweat in that hot sun. And of course I like to put our SilverTowel to the test. I didn’t wash my workout SilverTowel at all last summer and it still stayed odor-free. I wasn’t expecting anything less and I keep putting it to the test.”
SilverSport offers odor-free SilverTowels for the shower, gym and camping and SilverSport odor-free socks for sports, work and dress. Fewer washings and no smell, no wonder athleisure styles are so hot now.
Retail: $26.50 for women’s sport socks (Note: Californians receive a 25% discount on their purchases. www.ca.silversport.com)