Everpurse Announces Partnership with Kate Spade

In Industry News, What's New by Accessories StaffLeave a Comment

kate spadeChicago–Everpurse, the fashion-tech startup that developed a line of handbags with embedded smartphone chargers, has recently announced a licensing partnership with Kate Spade New York. The terms of the deal are undisclosed.

The announcement comes as more fashion brands are adding technology to their wearables products.

This is a somewhat bold move for a huge designer brand like Kate Spade, but the Kate Spade’s Executive Vice President/Chief Marketing Officer Mary Beech, said they’re “committed to digital innovation,” and designing for “customers who live a life on-the-go.”

Kate Spade will offer several types of bags with Everpurse’s embedded charging technology. The collection will includes a $198 wristlet, a backpack and tote that cost about $400 each and a “top of the line” tote that costs about $700. This partnership represents a shift from Everpurse producing their own line of bags, to instead partnering with companies to license out the technology. The Kate Spade bags are expected to be available this fall.

 

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