Earlier Pre-Easter Selling Boosted Comps at Stein Mart, L Brands, Cato, Zumiez

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shoppingEarlier pre-Easter selling contributed to increased sales at fashion retailing compared to last year according to certain March 2015 comps:

L Brands, Inc., parent company to Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, reported net sales increased 6% to  $981.2 million for the five weeks ended April 4, 2015, compared to net sales of $923.7 million for the five weeks ended April 5, 2014.  Comparable store sales for the five weeks ended April 4, 2015, increased 9% and were positively impacted by the earlier Easter this year by approximately 3 to 4 points. The company reported net sales of $1.787 billion for the nine weeks ended April 4, 2015, an increase of 7% compared to sales of $1.674 billion for the nine weeks ended April 5, 2014.  Comparable store sales for the nine weeks ended April 4, 2015, increased 7%.

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The Cato Corporation reported sales for the five weeks ended April 4, 2015 of $117.0 million, a 15% increase from sales of $102.0 million for the five week period ended April 5, 2014.  Same-store sales for the month increased 12%. Sales for the nine weeks ended April 4, 2015 were $197.5 million, a 5% increase from sales of $188.9 million for the nine weeks ended April 5, 2014.  The Company’s year-to-date same-store sales were up 2% to the prior year. During the month of March, the Company opened two stores and closed one store.  New stores opened in Turnersville, NJ and Bristol, TN.  As of April 4, 2015, the Company operated 1,349 stores in 32 states, compared to 1,322 stores in 32 states as of April 5, 2014. The Cato Corporation is a leading specialty retailer of value-priced fashion apparel and accessories operating three concepts, “Cato”, “Versona” and “It’s Fashion”.

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Stein Mart, Inc. reported total sales for the five-week period ended April 4, 2015 of $155.8 million, a 14.2 % over total sales of $136.3 million for the five-week period ended April 5, 2014. Comp store sales for the five-week period ended April 4, 2015 jumped 11.2%. Total sales of $244.4 million for the nine-week period ended April 4, 2015 increased 10.6 percent from total sales of $220.8 million for the nine-week period ended April 5, 2014. Comparable store sales for the nine-week period ended April 4, 2015 increased 7.9% from comparable store sales for the period ended April 5, 2014.

The Company operated 270 stores at the end of March this year compared to 263 stores last year. One store was opened this month in Cupertino, CA (San Francisco Bay Area).

March sales were partly impacted by earlier pre-Easter selling. April sales will also be impacted by this shift in peak spring selling weeks. Geographically, most regions had high single or double digit comparable store sales increases, while the Northeast experienced a mid-single digit increase.

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Zumiez Inc. a leading specialty retailer of action sports related apparel, footwear, equipment and accessories, announced that total net sales for the five-week period ended April 4, 2015 increased 11.1% to $70.7 million, compared to $63.6 million for the five-week period ended April 5, 2014. The Company’s comparable sales increased 5.5% for the five-week period compared to a comparable sales decrease of 2.9% in the year ago period.

Zumiez is a leading multi-channel specialty retailer of action sports related apparel, footwear, equipment and accessories, focusing on skateboarding, snowboarding, surfing, motocross and BMX for young men and women. They currently operate 610 stores, including 552 in the United States, 36 in Canada, and 22 in Europe under the names Zumiez and Blue Tomato, plus www.zumiez.com and www.blue-tomato.com.

 

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