One of the most talked about concepts in technology now, IoT is a web of interconnected sensor networks that automatically communicate data to people and computers in the cloud. Each node on the network consists of a tiny smart device with built-in sensors and circuitry for monitoring, communicating, and controlling just about anything in the physical world.
Experience Trumps Investment
The report, “Business Strategy: Developing IoT Use Cases for Retail,” from IDC Retail Insights, say some IoT technologies have matured and others still being nurtured, but the uses are already well defined.
Cloud- and mobile-based solutions also reduce barriers to implementation and speed adoption, the report adds.
It notes that nearly 10% of all IoT investment in 2013 was made by retailers, adding that by 2017, annual investments will surpass $466 million.
“Consumer demand for convenience, product availability, and personalized and contextualized interactions will drive retailers to adopt multiple IoT strategies, says Leslie Hand, research director of supply chain, merchandising and demand management strategies at IDC and author of the report.
“This beckons a fresh evaluation of IoT opportunities in retail, as the challenges diminish and the consumer demand for interactive, engaging and convenient retail experience trumps any hesitance to invest in IoT.”