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Marketing: “Jewelers Do It Better” Campaign Brings the Jewelers Behind the Designs to Life

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

“Jewelers Do It Better,” or so says the latest consumer marketing campaign from jewelry trade organization MJSA. Created to boost the jewelry industry, the Jewelers Do It Better campaign and corresponding site jewelersdoitbetter.com promotes the jewelry, of course, but puts special emphasis on the manufacturers and designers themselves, telling their stories …

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Vintage@Intermezzo Panel: How Stores Can Use Vintage to Add ‘Emotional Connections’

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

How can vintage apparel and accessories update the average fashion boutique that only sells current items? How can consumers who don’t “understand” or have never worn vintage get tuned in and turned on by this growing category? These questions and more were addressed on the panel “Modern Vintage Lovers and …