Unity Marketing


Study: Affluents Demand Specialty

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Affluents want a specialized shopping experience and this can't be found at all retailers. A new report from Unity Marketing’s … [Read more...]

Affluents Enjoy the Little Things in Life, as a Luxury Drought Takes Hold

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Stevens, PA—Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest … [Read more...]

Luxury Market Faces a Drought as Affluents Choose Conscious Consumption

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Stevens, PA—The U.S. economy may be in a post-Great Recession period but many of the consumer values developed during the time … [Read more...]

Scrooge Syndrome: Affluents’ Confidence Dips to Great Recession Lows

Wealthy Shoppers

Stevens, PA--Call it the "Scrooge Syndrome." The consumers who have the money--and loads of it--are worried about the economy and … [Read more...]

Week in Review: What to Know Before Labor Day

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New York—Ah Labor Day, the last gasp of summer before the craziness of fall (i.e. New York Fashion Week) starts.Maybe because … [Read more...]

Affluent Consumers Continue their Bumpy Ride to Financial Confidence: Study

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Stevens, PA—Compared to last quarter, affluent consumers in the third quarter 2014 are nearly 20% more confident in their … [Read more...]

Week in Review: 10 Must-Read Articles

Clover leaf ball gown, 1953 from Metropolitan Museum of Art's "Charles James: Beyond Fashion."

New York--This week was chock full of interesting, useful information if you were paying attention, that is.In a special … [Read more...]

Austerity Looms in Luxury Market: Study

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Stevens, PA—Even though you couldn’t prove it by lavish gowns and jewelry at the Met Museum’s Costume Institute Benefit on Monday … [Read more...]

Week in Review: Top 10 Articles to Remember

Getting it right: Hearts on Fire

New York—First quarter earnings reports have begun trickling in…and you know what? They’re better than expected.Despite … [Read more...]

Study: Why Millennials are Avoiding Luxury Jewelry Purchases

Getting it right: Hearts on Fire

Stevens, PA—The way many retailers and brands market jewelry, especially fine jewelry, to a new generation of consumers may be … [Read more...]

Report: Affluents to Forestall Spending in Favor of Savings?

Luxury Market

Stevens, PA—“If you’ve got it, flaunt it.” That’s certainly not going to be the mantra of the nation’s most affluent consumers … [Read more...]

Week in Review: 10 Not-to-Miss Articles

NY Mayor Michael Bloomberg presenting Lew Frankfort of Coach the corporate leadership award at Fashion Group International's Night of Stars Oct. 22

New York—The rich may be different from you and me, but according to new consumer surveys even the wealthiest among us are … [Read more...]