Unity Marketing


Recap: Black Friday Weekend Sales Decline, But Rise on Cyber Monday

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Chicago and New York—Total tallies are trickling in and so far they tend to substantiate what many retail analysts have predicted: … [Read more...]

Latest Affluent Consumer Tracking Survey Reveals Uptick in Spending

Wealthy Shoppers

Stevens, PA—Finally some good news for retailers—those that cater to more affluent consumers that is.The good news is that … [Read more...]

Expert: Why Some Retailers Will Opt Out of Black Friday

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Stevens, PA--REI, a co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its … [Read more...]

Expert Opinion: How to Entice Holiday Shoppers This Year

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Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent … [Read more...]

Tapping the Full Year-Round Potential of Gifting Market

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Stevens, PA—Retailers' conventional wisdom is that on “Black Friday the bottom line of retailers' account books goes from red ink … [Read more...]

Expert: Small Is the Next BIG Story in Retail

Easthampton, NY

Stevens, PA--Macy's recently announced it will be closing 35 to 40 stores by next year.  This will likely mark the slow, steady … [Read more...]

Expert Opinion: What Does a Neiman Marcus IPO Signal for Affluents

Pam Danziger

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent … [Read more...]

Study: Affluents Demand Specialty

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Affluents want a specialized shopping experience and this can't be found at all retailers. A new report from Unity Marketing’s … [Read more...]

Affluents Enjoy the Little Things in Life, as a Luxury Drought Takes Hold

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Stevens, PA—Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest … [Read more...]

Luxury Market Faces a Drought as Affluents Choose Conscious Consumption

alexani

Stevens, PA—The U.S. economy may be in a post-Great Recession period but many of the consumer values developed during the time … [Read more...]

Scrooge Syndrome: Affluents’ Confidence Dips to Great Recession Lows

Wealthy Shoppers

Stevens, PA--Call it the "Scrooge Syndrome." The consumers who have the money--and loads of it--are worried about the economy and … [Read more...]

Week in Review: What to Know Before Labor Day

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New York—Ah Labor Day, the last gasp of summer before the craziness of fall (i.e. New York Fashion Week) starts.Maybe because … [Read more...]