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Predictions for Top Social Media Trends at Retail

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Seattle—For 2013, retailers largely surpassed their sales goals despite a relatively short shopping season, poor weather conditions and weak consumer confidence. That was due in part to retailers’ proactive use of social media campaigns, deeply discounted deals, free shipping and last-minute customers rushes. Blueocean Market Intelligence analyzed the online data …

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Shopping Study: Not All Social Media Sites Are Equal

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Denver—Facebook may be generating the lion’s share of social media-driven shopping sessions, but Pinterest is driving the highest average spending per online shopping session. Perhaps because Pinterest’s image-oriented interface and curated content appear to be more effective than 140-character tweets in driving traffic to retail sites. That’s what RichRelevance, a …

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“Pennies from Heaven” Campaign Benefits Afterschool Programs

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Plano,TX—JCPenney is looking for a penny (or two, three, four, etc) for its shoppers’ thoughts to help raise money to fund much-needed afterschool programs. The drive invites shoppers in more than 1,100 JCPenney communities to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference …