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Macy’s Teams Up with AwesomenessTV for New Gen Z Brand

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New York– Macy’s has partnered with AwesomenessTV to debut In Awe of You, a lifestyle brand aimed at the Gen Z (AKA “Post-Millennials” or “Plurals”) ingénue. The line features coquettish dresses, trendy clutches and other whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores this month, …

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Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

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San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its spin-off “Project Runway Junior” is getting the same treatment. Visionworks, a national eyewear retailer with 700 locations, is partnering with Lifetime’s “ “Project Runway Junior.” For the two-part season …

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Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

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Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC championship games—may threaten to overshadow the Patriots’ Super Bowl matchup with the Seattle Seahawks, but so far consumers are hyped over the Sunday, February 1, matchup for Super Bowl XLIX. So much so that they plan …

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New TV Series Celebrates the 10th Anniversary of “The Fashion Fund”

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Los Angeles—Move over, “Project Runway”—there’s a new  reality TV fashion show coming to town. Called “The Fashion Fund,” the show, which premieres in December on Ovation,  documents emerging fashion designers vying for the chance to be named the 2013 CFDA/Vogue Fashion Fund winner. The CFDA/Vogue Fashion Fund is in its …