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“Retail Across America”: The Next Phase of This is Retail Campaign

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Washington—Call it an example of “getting-an-act-together-and-taking-it-on-the-road.” One year after the world’s largest retail association launched its This is Retail initiative, the National Retail Federation has embarked on two significantly larger scale initiatives that will bring together select retailers and students with state retail associations, legislators, government and opinion leaders, and …

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Retailers Support Small Business Week, June 17 to 21

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Washington–As part of the Small Business Administration’s National Small Business Week, today through Friday, June 21, The National Retail Federation (NRF) will be supporting retail entrepreneurship through a series of digital, social and research initiatives. Using the recently launched thisisretail.org as the backdrop, NRF will highlight retail stories and interviews …

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NRF Launches Campaign to Enhance Retail Industry’s Perception

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Washington–Does retail suffer from a perception problem? The National Retail Federation (NRF), the largest retail trade association, thinks that the retail business could use some image enhancement beyond the fact retailers provide consumers with great products. Issues such as industry’s opportunities for life-long careers, how retailers strengthen communities at home …