Star Branding


Sears Bows New Celebrity Branding Unit with Nicki Minaj, Adam Levine

Publicity shot for Nicki Minaj's 2013 MAC VIVA GLAM lipstick line. Her fashion line is scheduled to premiere at Shop Your Way and Kmart stores.

Hoffman Estates, IL—Sears Holdings, parent to Sears and Kmart, is hoping some headliners made headlines to help its bottom line. … [Read more...]

Kohls to Bow JLO, Mark Anthony Lifestyle Brands

Kohls to Blow JLO Mark Anthony Lifestyle Brands

Menomonee Falls, WI—Jennifer Lopez and husband Marc Anthony have collaborated on song duets, music videos and film projects. Next … [Read more...]

LF USA Buys Cipriani; Forms An Entertainment Branding Co.

Michael Kors merchandise by Cipriani Accessories

New York– LF USA, a subsidiary of Hong Kong-based multinational Li & Fung Limited, a global consumer goods exporter with 80 … [Read more...]

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