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ShopperTrak and Shopkick Announce Retail Partnership

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Chicago–ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, has teamed up with shopkick, the most widely used real-world shopping app, to deliver enhanced in-store beacon and analytics that let retailers better engage with and serve in-store shoppers. The partnership combines ShopperTrak’s extensive portfolio of leading retailers …

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Korean Mobile Carrier Buys Shopkick for $200 Million

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Redwood City, CA—In what has been called a significant landmark in the growth of location-based mobile shopping, SK planet–a division of South Korea’s largest mobile carrier–has agreed to acquire loyalty application shopkick for approximately $200 million. For Shopkick, which is partnered with many major retailers and brands, including Macy’s, Old …

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Macy’s Inc. Outlines Omnichannel Strategies, Including Apple Pay

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Cincinnati—Macy’s, Inc. today outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers. “Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping …