Ron Johnson

JCPenney Q3 Shocker: Sales Down 26.6%

For the month of November, JCPenney is offering free 8X10 family photos

Plano, TX—If JCPenney’s turnaround strategy was controversial before, it just got even more so. In its third quarter earnings … [Read more...]

Has JCPenney’s New Strategy Lost It Millions of Shoppers?


Worthington, OH—JCPenney may have instituted its “fair and square” everyday low price strategy and discontinued its price off … [Read more...]

Johnson: JCPenney to Reveal Holiday Plans on Nov. 1

Attention Getter: Ron Johnson, JCPenney's CEO

New York—In town to speak at a luncheon sponsored by The Robin Report, JCPenney CEO Ron Johnson told CNBC that the department … [Read more...]

JCPenney’s Next Big In-Store Initiative: Supporting Breast Cancer Research Foundation


Plano, TX—JCPenney is making sure its support of breast cancer research doesn’t get lost in all the conundrum surrounding its Fair … [Read more...]

JCPenney: Shops Concepts Outperforming Rest of Store

New Liz Claiborne shop concept inside JCPenney

Plano, TX—Comparable store sales are trending 20% higher at JCPenney’s new shop concepts—such as Izod, Liz Claiborne, Levi’s, etc. … [Read more...]

Despite Dismal Q2 Report, Johnson Says JCPenney “On Track

New jeans shops, including Levi's, premiered this month and CEO Ron Johnson says they are performing well.

Plano, TX—Despite reporting that JCPenney swung into a second quarter loss with a 23% dive in sales, CEO Ron Johnson said the … [Read more...]

Johnson Reaches Out to JCPenney Shoppers

Attention Getter: Ron Johnson, JCPenney's CEO

Plano, TX—Ahead of a second quarter earnings report being released later this week, JCPenney CEO Ron Johnson is reaching out to … [Read more...]

JCPenney Unveils First Shops Concept

IPads will be available for shoppers to use at JCPenney's new Levi's Shops scheduled to open in 700 stores next month.

Plano, TX—While there has been much speculation about JCPenney’s “Fair and Square” pricing strategy, the latest part of the … [Read more...]

JCPenney Tweaks Price Strategy—Again


Plano, TX—JCPenney is reportedly rethinking one of the points in its three point everyday low pricing strategy and bringing back … [Read more...]

JCPenney’s Johnson: “We’re Sticking to Our Plan”

Attention Getter: Ron Johnson, JCPenney's CEO

Aspen, CO—Despite layoffs, controversy over eliminating coupons in favor of a everyday low price strategy, a marketing misfire, … [Read more...]

JCPenney Eliminates 350 More Jobs at “Leaner” Home Office


Plano, TX—Saying that JCPenney’s “leaner and more simplified operating structure is fundamentally complete,” Ron Johnson, the … [Read more...]

JCPenney President Departs, CEO Johnson to Assume Duties

Retail Math: A JCPenney's explaining its new price strategy

Plano, TX—Michael Francis, the former Target chief marketing officer hired to help get the message out about JCPenney’s … [Read more...]