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Do “Price Events” Show a New Flexibility in JCPenney’s No-Sale Policy?

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Plano, TX—Shares of JCPenney edged up this week after plummeting upon the department store’s third quarter report in November. Some retail analysts suggests that the market is reacting to JCPenney’s recent sales promotion offers. When Ron Johnson, JCP’s chief executive, announced nearly a year ago that the retailer would no …