Prosper Consumer Insights

Early Promos, Great Deals Put Traditional Gift Card Buyers in Gift Wrapping Mode

Gift Cards

Washington—While gift cards remain the most requested holiday gift, they seem to have fallen off consumers’ shopping lists this … [Read more...]

Retailers in for a Very Digital Holiday Season, According to NRF Survey

"Optimize opportunities within social media in a way that will quantifiably impact sales during the holiday season."

Washington—It’s the most wonderful time of the year for millions of Americans and this year, holiday shoppers have already added … [Read more...]

NRF on Halloween Sales: Spooky Spending to Reach $6.9 Billion


Washington—Earlier this week we learned that the NRF found Americans are fond of getting dressed up as princesses, witches, Star … [Read more...]

Witch Tops NRF’s Halloween Costume List for 11th Year in a Row


Washington—While the scariest thing on this year’s Halloween may be a proliferation of Black Friday (or Black November) promotions … [Read more...]

Early Back-to-School Findings: Families Plan to Spend More This Year


Washington—The Fourth of July marks the official beginning of summer for most school children these days. For parents it can … [Read more...]

Consumers on the Hunt for Candy, New Apparel This Easter: NRF Survey

Easter look at Cato

Washington–With three straight months of declines in U.S. retail sales blamed on the weather, economists are hoping that Easter, … [Read more...]

Consumers Ready to Let Go of Winter With St. Patrick’s Day Celebrations

A traditional lace macrame bracelet embellished with a lucky four-leaf clover. Retail: $16

Washington—By this time in the winter season, just about everyone is anticipating the first day of Spring. Helping to grow that … [Read more...]

Valentine’s Day Survey: More Shoppers Plan to Buy Jewelry This Year

Tiffany & Co's diamond 18K hearts

Washington—Not only as U.S. consumers planning to spend more on their Valentine’s Day gifts this year, jewelry, which normally … [Read more...]

Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up


Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC … [Read more...]

Early Holiday Promotions Help Put Shoppers Ahead on Their Lists

Holiday Sales

Washington–For millions of Americans the rush to find the perfect gift started early this year, and according to the National … [Read more...]

More than 126 Million Cyber Monday Shoppers Online Today

Cyber Monday

Washington– Getting an even better deal—and deeper discounts—may be the leading reason online holiday shoppers this year may wait … [Read more...]

Black Friday Sales Drop as Shopping Trend Shift: NRF


Washington—Early holiday promotions even before Thanksgiving, the continued growth of online shopping, and an improving economy … [Read more...]