Prosper Consumer Insights


Valentine’s Spending Expected to Hit Record High

Pink opal and sterling silver diamond cut pendant by Marlo Laz

Washington--Valentines of the USA: prepare to be spoiled.According to the National Retail Federation’s Valentine’s Day … [Read more...]

Great Expectations: Super Bowl 50 Spending to Rise to $15.5 Billion

super bowl cap

Washington—Americans more than ever plan to watch this year’s Super Bowl 50 championship on Feb. 7. And while the cliché is that … [Read more...]

More Than 121 Million Holiday Shoppers Plan to Shop Online on Cyber Monday

Cyber-Monday-2015-Best-Deals-Pet-Supplies-Dog-Products

Washington--Incredible online savings starting in early November have changed the way that consumers are shopping on Cyber Monday. … [Read more...]

Early Promos, Great Deals Put Traditional Gift Card Buyers in Gift Wrapping Mode

Gift Cards

Washington—While gift cards remain the most requested holiday gift, they seem to have fallen off consumers’ shopping lists this … [Read more...]

Retailers in for a Very Digital Holiday Season, According to NRF Survey

"Optimize opportunities within social media in a way that will quantifiably impact sales during the holiday season."

Washington—It’s the most wonderful time of the year for millions of Americans and this year, holiday shoppers have already added … [Read more...]

NRF on Halloween Sales: Spooky Spending to Reach $6.9 Billion

minions

Washington—Earlier this week we learned that the NRF found Americans are fond of getting dressed up as princesses, witches, Star … [Read more...]

Witch Tops NRF’s Halloween Costume List for 11th Year in a Row

witches

Washington—While the scariest thing on this year’s Halloween may be a proliferation of Black Friday (or Black November) promotions … [Read more...]

Early Back-to-School Findings: Families Plan to Spend More This Year

back-to-school-supplies-pencils

Washington—The Fourth of July marks the official beginning of summer for most school children these days. For parents it can … [Read more...]

Consumers on the Hunt for Candy, New Apparel This Easter: NRF Survey

Easter look at Cato

Washington–With three straight months of declines in U.S. retail sales blamed on the weather, economists are hoping that Easter, … [Read more...]

Consumers Ready to Let Go of Winter With St. Patrick’s Day Celebrations

CRUCIANI FOUR-LEAF CLOVER BRACELET.
A traditional lace macrame bracelet embellished with a lucky four-leaf clover. Retail: $16

Washington—By this time in the winter season, just about everyone is anticipating the first day of Spring. Helping to grow that … [Read more...]

Valentine’s Day Survey: More Shoppers Plan to Buy Jewelry This Year

Tiffany & Co's diamond 18K hearts

Washington—Not only as U.S. consumers planning to spend more on their Valentine’s Day gifts this year, jewelry, which normally … [Read more...]

Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

Super-Bowl-XLIX-Primary

Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC … [Read more...]