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Expert: 7 Pinterest, Instagram Tips for Local Businesses

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Industry Experts

As part of its ongoing series of Industry Experts columns, Accessories magazine introduces Heather, the Managing Editor for Local Marketing Institute. Local Marketing Institute provides tips and training or local search, email, social media, online advertising and more–specifically for local businesses. Their mission is to help you use digital marketing …

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Predictions for Top Social Media Trends at Retail

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Seattle—For 2013, retailers largely surpassed their sales goals despite a relatively short shopping season, poor weather conditions and weak consumer confidence. That was due in part to retailers’ proactive use of social media campaigns, deeply discounted deals, free shipping and last-minute customers rushes. Blueocean Market Intelligence analyzed the online data …

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Target Adds Services for Holiday Shopping

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Minneapolis—Hoping to garner interest from an increasingly reticent holiday shopper, Target Corp. revealed its holiday marketing campaign and outlined its key holiday initiatives. This year, Target will offer an extended Holiday Price Match policy, a new Store Pickup program, and “inspiring” social media integrations. My Kind of Holiday Target’s holiday …