Nike


Brands More Important in Consumers’ Buying Decisions, Study Reveals

Ralph Lauren, which placed No. 1 on the Brand Keys survey, is also the outfitter for Team USA at the Olympics.

New York—Although the U.S. economy may seem like it is inching its way to recovery, U.S. shoppers are returning to buying brands … [Read more...]

Nike Q4 Profit Misses on Marketing Costs, Slowing Sales

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Beaverton, OR—In its first earnings miss in 22 quarters, Nike Inc. reported Thursday that its fourth quarter profit fell 7.6% as … [Read more...]

JCPenney’s Biggest Shareholder Has “Patience” for New Strategy

William Ackman, hedge fund manager and the founder of Pershing Square Capital, JCPenney's largest shareholder

New York–Despite its larger-than-expected first quarter loss and a 20% slump in its sales, JCPenney’s largest shareholder and … [Read more...]

Nike Q3 Profit, Sales Increase But Margin Narrows

Nike's "March Madness" NCAA basketball promotion

Beaverton, OR—Nike Inc. posted Thursday a 7% increase in its quarter three profit thanks to sales increases—particularly in North … [Read more...]

Nike Q2 Profit Rises as Global Sales Increase

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Beaverton, OR—Nike reported Tuesday that its second quarter profit rose 2.6% as demand for its sport and athletic footwear, … [Read more...]

Nike Q1 Profit, Sales Jump to Another Record

Nike's  “Make Yourself” Campaign Fall 2011

Beaverton,OR—Despite concerns about a weakening economy here and abroad, Nike Inc. raised its full year sales forecast last week … [Read more...]

Nike Q4 Income, Sales Beat Expectations

Nike Swoosh

Beaverton, OR—Nike reported Monday better-than-expected fourth-quarter earnings as sales increases made up for higher … [Read more...]

A Generation Gap?

Consumerology: the wheel of engagement for today's consumer

While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future … [Read more...]

Nike’s 22% Q2 Profit Hike Offset by Future Orders

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Beaverton, OR--Strong sales and clean inventories have helped sports brand giant Nike Inc. to a 22% hike in second quarter profit, … [Read more...]

Nike Posts Q1 8% Increase in Profits

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Beaverton, OR—Nike announced Thursday robust first quarter sales, driven by sales and clean inventories, and has boosted future … [Read more...]

Amazon, Walmart, eBay Top Favorite Online Retailer List

Amazon

Washington–Brand loyalty proves to be quite strong in the latest Stores Media Favorite 50 Online Retailers survey, conducted by … [Read more...]

New Markets Aid Nike’s Full-Year Profit Rise

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Beaverton, OR--Revenue surges from emerging markets helped Nike to post today a full-year net profit of $1.9 billion, up 28% on … [Read more...]