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Retailers in for a Very Digital Holiday Season, According to NRF Survey

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Washington—It’s the most wonderful time of the year for millions of Americans and this year, holiday shoppers have already added their family members to the “nice list.” According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will …

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Expert Opinion: How to Entice Holiday Shoppers This Year

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Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Here, she discusses what the NRF’s downgraded retail forecast means for retailers this year. This article is reprinted …

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NRF Holiday Forecast: Sales to Rise 3.7%, Lower Than Last Year

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Washington—The National Retail Federation forecast today that it expects that while holiday sales will be greater this year than the 10-year average, the expectation is below 2014’s gain. For sales in November and December (excluding autos, gas and restaurant sales) to increase a solid 3.7% to $630.5 billion — significantly higher than the 10-year average of 2.5%. …

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Retailers Tell Congress: EMV Cards Without PIN Provide “No Significant Benefits”

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Washington– The National Retail Federation and other trade organizations today told Congress that new chip-and-signature credit cards without a PIN will not stop data breaches, and that small businesses should not be pressured to install the equipment to accept them at the expense of more effective technology. “The new EMV …

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Witch Tops NRF’s Halloween Costume List for 11th Year in a Row

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Washington—While the scariest thing on this year’s Halloween may be a proliferation of Black Friday (or Black November) promotions abounding, that won’t stop Americans from dressing up as their favorite characters on Oct. 31. Little yellow Minions, pint-size Yodas and pretty pink princesses are planning a takeover this Halloween as …