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Retailers’ Top Online Tactics: Email, Display Ads, Searches

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Los Angeles—Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June, search engine marketing is lauded …

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Holiday Shopping Survey: Consumers Likely to Do “Showrooming”

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New York—Consumers are better prepared and already have planned their holiday shopping seasons, according to The Accenture Holiday Shopping Survey, which was released this week. While consumers have been “self sacrificing” and now may be prepared to spend more—albeit not extravagantly—this holiday, they also will be employing some shopping tactics …

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Retailers’ Mobile Financial Investments Remain Conservative According to Shop.org

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Denver – Retailers remain prudent in their financial investments when it comes to mobile objectives, showing tempered future plans for spending on mobile and tablet initiatives despite the industry buzz. According to the 2012 Shop.org/Forrester Research Inc. State Of Retailing Online survey, 50% of retailers surveyed say they spent less …