Millennials


Millennials List Their Top 100 Brands of 2015

Almost on par with No. Apple is Nike, the powerhouse athletic brand experiencing record growth

St. Louis--As everyone is trying to decipher just what the Millennials will do, buy and say next comes the latest listing of the … [Read more...]

Nearly One Out of Five Want to Shop on Christmas Day: Study

Holiday Shoppers

Cincinnati—Why wait until December 26? Throw the doors open on Christmas for returns and sales appears to be the message to … [Read more...]

Research Shows a Staggering 24% of Consumers Have Been Duped by Online Counterfeiters

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San Francisco—Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or … [Read more...]

Bebe Plans to Rock the Vote for 2016 Presidential Election

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Washington—Fashion and politics do mesh. For instance, Rock the Vote, the largest non-profit and non-partisan organization in the … [Read more...]

Digital Marketing Missing Out on Baby Boomers?

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New York—As marketing becomes more digital brands are hungry to acquire the Millennials as customers. But in the march toward … [Read more...]

Target’s Price-Matching to Lure More Millennial Shoppers?

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Minneapolis—Target unveiled a new price-matching policy today, which includes price-matching both online and in-store. It’s all … [Read more...]

Macys.com Launches Alliance to Provide Independent Designers an Outlet

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New York—Determined to attract yet another generation to its department store business, Macy’s today announced the launch of a … [Read more...]

Teen Vogue and ICSC Study: How Millennials Shop

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So just how will that elusive Millennial/Gen Z consumer navigate the malls, the web and social media as they plan this year's back … [Read more...]

NPD: Millennials Drive Hosiery Market, Especially Sheers

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The total U.S. hosiery market, which includes sheer hosiery, tights and socks, grew 3% to $7.3 billion in the 12 months ending May … [Read more...]

Finicky Millennials Most Open to Joining Fee-Based Loyalty Programs

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Cincinnati--Do you cringe at the idea of paying a fee to join a customer loyalty program? Chances are you’re not a … [Read more...]

Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

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Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC … [Read more...]

Research Identifies How Millennials Shop During the Holiday Season

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New York----In order to understand the way young consumers shop during the holidays, Teen Vogue has identified the role that malls … [Read more...]