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A Generation Gap?

In Features, Marketing, What's New by Jeff PrineLeave a Comment


While accessories benefitted from a return to discretionary spending, Marshal Cohen of The NPD Group, Inc. cautions that future growth requires marketing to an entirely new consumer. Jeff Prine dissects the numbers You could almost hear a gasp of relief as fourth quarter sales tallies came in from the U.S. …

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NPD: Black Friday Weekend Recipe for Success

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Port Washington, NY–As the holiday weekend approached retailers put together their merchandising, marketing, and operational strategies, but did they find the recipe for a successful Thanksgiving weekend? The NPD Group’s “The Anatomy of Black Friday & Cyber Monday” study results indicate they got the ingredients right. The Black Friday Weekend …