Marshal Cohen

Marshal Cohen’s NPD Blog: “Showcasing” Shakes Up Retail


As part of our ongoing Industry Experts column, we are reprinting a blog posting from Marshal Cohen, Chief Industry Analyst for … [Read more...]

A More Positive Consumer Outlook Will Boost 2015 Holiday Season, Predicts NPD

Holiday Shopping

Port Washington, NY– Consumers have a more positive outlook going into this holiday season, according to the 2015 Holiday Purchase … [Read more...]

Expert Opinion: NPD’s Marshal Cohen on the Consumer


People vs. Consumers There’s an interesting dichotomy that exists between us as consumers and us as people in general. As … [Read more...]

NPD’s Words of Wisdom at the Accessories Council Summit

Marshal Cohen, NPD Group

As always, when you get a group of industry experts together in one room, there is lots of wisdom spouted about. Such was the case … [Read more...]

NPD: Comfort, Fashion Help Propel Sandal Sales


Port Washington, NY– Consumers’ focus on casual and comfortable fashion is the perfect fit for comfort-oriented independent … [Read more...]

Game Changers: NPD’s Marshal Cohen on the Next Big Thing

Marshal Cohen, chief analyst, The NPD Group, Inc.

2014 ended with a good news/bad news sort of holiday season. Sure sales were up and mostly in line with forecasts. Online sales … [Read more...]

NPD: “Athleisure” Lifestyle Drives Fashion Sales Growth in 2014

Debuting at NYFW: "adidas yeezy made by Kanye West"

Port Washington, NY—Total U.S. apparel, footwear and accessories sales in 2014 were up1% due primarily to growth in activewear, … [Read more...]

Less Conventional Bags Are Now More Common Accessories, Reports NPD

Spring backpack styles at baggallini

Port Washington–Women’s handbags may account for 49% of all handbags sold in the United States, but for 2014 it was men’s bags … [Read more...]

NPD: Online Shopping Satisfaction Continues to Grow

Online Holiday Shopping

Port Washington, NY—According to a recent survey of NPD’s Consumer panel, online was the big retail channel winner during the 2014 … [Read more...]

NPD’s Cohen: “Holiday 2014 Better than Reported”

Holiday Shopping Deals

Port Washington, NY—Holiday 2014 was better than reported. Black Friday and holiday sales are not the same as we remember from … [Read more...]

Week in Review: Important News from Final Holiday Shopping Days

Dior Pre-Fall 2015

New York—With less than a week to go, here’s what the latest surveys and speculation reveal about what kind of holiday season 2014 … [Read more...]

NPD’s Marshal Cohen Takes a Peek at What’s Going on in Holiday Retailing


Port Washington, NY—I recently ventured to a local shopping mall with a group of NPD colleagues to check out the post-Thanksgiving … [Read more...]