Marketing


Charming Charlie Names VP of Marketing

Charming Charlie

Accessories retail chain Charming Charlie has hired Ujjwal Dhoot as its vice president of marketing.Dhoot has previously … [Read more...]

Marketing: The Fifth’s Timed Release

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Lots of companies exploit exclusivity to drum up demand.But The Fifth has made it into a fine art.Every month on the … [Read more...]

Marketing: Vera Bradley’s “Daymaker”

Vera Bradley

Introducing the "daymaker."You heard it here first.Or maybe you didn't.Because if you've been following the public … [Read more...]

Advertising: Kate Spade’s Continuing #MissAdventure

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Kate Spade's #MissAdventure is back for a second season.After the 2015 introduction of the #MissAdventure video campaign … [Read more...]

Saks Elevates Online Retail via Live Chat, Social Media

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In a very digitalized age, retail companies like Hudson's Bay are continuously finding ways to integrate online shopping into … [Read more...]

Vince Camuto Hopes to Score with Super Bowl 50 Commercial

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New York--Whatever the outcome of Sunday's Super Bowl 50 game, the Vince Camuto brand is hoping to score a marketing … [Read more...]

Nautica Unveils Repositioned Brand, Design and Ad Strategy

"Inspired by the sea, designed in the city."

New York--Nautica  is shifting course with a re-imagined take on its image. Nautica's new approach to design and marketing … [Read more...]

Film Short: Scarves as Sensual Artwork

Just in time for PFW: Paris scarf and dress from Cityzen by Azin

New York—A video of ways to tie a scarf may be a great idea for a classic, mainstream scarf collection, but not if it’s a luxury … [Read more...]

Report: Simple Campaigns Can Help Retailers Reach Latinos at Holiday

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There are simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to … [Read more...]

New Online Shopping Site Rewards Users For Influencing Social Networks

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Charlotte, NC--Yuno, a new social shopping e-commerce site that allows users to discover and shop for more than 70 million … [Read more...]

Gap, Virgin Hotels Bring Room Service to the Next Level

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New York—Gap Inc. has been in the throes of turning around its Gap brand with new merchandise directions. That revamp also … [Read more...]

Affluents Enjoy the Little Things in Life, as a Luxury Drought Takes Hold

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Stevens, PA—Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest … [Read more...]