Marketing


Vince Camuto Hopes to Score with Super Bowl 50 Commercial

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New York--Whatever the outcome of Sunday's Super Bowl 50 game, the Vince Camuto brand is hoping to score a marketing … [Read more...]

Nautica Unveils Repositioned Brand, Design and Ad Strategy

"Inspired by the sea, designed in the city."

New York--Nautica  is shifting course with a re-imagined take on its image. Nautica's new approach to design and marketing … [Read more...]

Film Short: Scarves as Sensual Artwork

Just in time for PFW: Paris scarf and dress from Cityzen by Azin

New York—A video of ways to tie a scarf may be a great idea for a classic, mainstream scarf collection, but not if it’s a luxury … [Read more...]

Report: Simple Campaigns Can Help Retailers Reach Latinos at Holiday

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There are simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to … [Read more...]

New Online Shopping Site Rewards Users For Influencing Social Networks

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Charlotte, NC--Yuno, a new social shopping e-commerce site that allows users to discover and shop for more than 70 million … [Read more...]

Gap, Virgin Hotels Bring Room Service to the Next Level

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New York—Gap Inc. has been in the throes of turning around its Gap brand with new merchandise directions. That revamp also … [Read more...]

Affluents Enjoy the Little Things in Life, as a Luxury Drought Takes Hold

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Stevens, PA—Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest … [Read more...]

Target Too: The Latest Branding Vehicle, a Pop Up Art Gallery

Target mascot made from Legos

New York—There are pop up stores to promote new products, new collections or a brand. Target has opened what it calls a temporary … [Read more...]

Luxury Market Faces a Drought as Affluents Choose Conscious Consumption

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Stevens, PA—The U.S. economy may be in a post-Great Recession period but many of the consumer values developed during the time … [Read more...]

JCPenney’s Chief Marketing Officer Debra Berman Departs

Debra Berman, JCPenney's new senior vice president of marketing

Plano, TX—The Chief Marketing Officer for JCPenney, who helped CEO Mike Ullman restore the department store’s point of view after … [Read more...]

Olivia Wilde Shows Off H&M’s Sustainable Style with Conscious Exclusive

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New York--H&M is touting its new Conscious Exclusive collection as proof that “fashion can be sustainable using fabrics such … [Read more...]

Macy’s Celebrates Lunar New Year: “The Year of the Goat”

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New York--The fireworks over the Hudson River tonight in Manhattan may not be associated with Macy’s famous Fourth of July … [Read more...]