Marketing


Store Savvy: Serendipity Gets Its Message Out on TV

Serendipity Accessories CBS TV

Pittsburgh--Kim Coppola, the co-owner of Serendipity: Accessories to Express Yourself, doesn’t call herself a TV professional, but … [Read more...]

Life After Avon: Silpada Paves the Way for a New Generation

Silpada Co-Presidents Kelsey Perry and Ryane Delka are leading the way for a new generation of entrepreneurs with a new product line, new technology and steadfast commitment to their Representatives. (PRNewsFoto/Silpada Designs, Inc.)

Lenexa, KA--Silpada Designs, Inc. celebrated its own Independence Day on July 3, marking one year since its founding families … [Read more...]

Licensing Sales Grow for Third Year in a Row

From Michael Kors, which has one of the current most successful licensing programs in accessories

New York—Sales of licensed products continued their upward trajectory in 2013 for the third straight year, resulting in an … [Read more...]

Macy’s Celebrates “Pride + Joy” with the LGBTQ Community

macysPride_Logo

New York—This month, Macy's commemorates National LGBTQ Pride Month with its celebratory campaign, Pride + Joy, featuring a wide … [Read more...]

Andy Warhol Museum Celebrates Halston Influences

MARC USA Warhol Campaign

Pittsburgh—Stylized caricatures of tastemakers in iconic Halston designs–Liz Taylor, Liza Minnelli and Jackie Kennedy–pay pop-art … [Read more...]

Groupon Launches Tablet-Based Gnome Platform for Retailers

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Chicago--Groupon today announced Gnome, a tablet-based platform that offers "sophisticated tools for local merchants to more … [Read more...]

E-Commerce Site Launches to Support “Made in USA”

ABP logo

San Diego—American Brand Project launches this week with the goal of helping consumers discover and experience great American … [Read more...]

Fans Go Smooth Sailing with Pandora

Pandora Jewelry Enthusiasts Sail the Caribbean on a Fun Filled 7-day Cruise

Columbia, MD—Fans of collectible bead jewelry are very vociferous in sharing their love for collecting with their pals, online or … [Read more...]

Two Forces in Digital Luxury Merge: Luxury Society Joins DLG

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Paris and Geneva—The Luxury Society, which bills itself as the world’s most influential community of luxury professionals, has … [Read more...]

Teva Touts Its Iconic Sandals to a New Generation

teva

Goleta, CA—It’s difficult to believe it’s been some 30 years since Teva, the sports sandal brand, bounded its way into footwear … [Read more...]

Cole Haan Nabs Dree Hemingway as Brand Ambassador

Dree Hemingway

New York—Cole Haan has landed a “Starlet” of its very own. The footwear and accessories company announced today that it inked a … [Read more...]

Luxury Study Contrasts Shanghai vs New York

dior

London—The differing shopping habits of luxury consumers in Shanghai and New York are analyzed in a new study from digital direct … [Read more...]

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