Marketing


Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

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Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC … [Read more...]

JCPenney to Relaunch Print Catalog

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Plano, TX--JCPenney plans relaunch the print catalog that it abandoned five years ago, according to a report in the Wall Street … [Read more...]

Store Savvy: How Shoptiques is Selling Pantone’s Color of the Year

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New York--Marsala--It might be Pantone's 2015 Color of the Year, but that doesn't mean every customer knows it.That's why … [Read more...]

UGG Bows New Winter Campaign Featuring Chrissy Teigen, Jack Guinness

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New York--"This is UGG"? That's the name of the latest brand marketing campaign for the famous sheepskin footwear. The … [Read more...]

$100 Million to Help Retail Job Retention This Holiday Season

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New York—Media Funding Group and MAJORMEDIA announce the availability of a funding program this holiday season for consumer … [Read more...]

Does Rudeness Boost Sales in Luxury Stores?

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Vancouver--A study by the University of British Columbia’s Sauder School of Business suggests that snooty service may actually … [Read more...]

Crocs Invites Superheroes, Princesses to Herald Square Store

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New York—What does every kid aspire to be? Why usually a superhero or princess. The folks at Crocs hope to make that dream come … [Read more...]

Item of the Day: RingReveal

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Sometimes a light goes on in your head and a beautiful idea springs forth. Something similar to that happened to Diamond Candles, … [Read more...]

Pandora Hopes for Touchdown with Football Ambassador

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Columbia, MD—Do jewelry and major league sports go together? Yes says Pandora, which has been making connections with women in … [Read more...]

L’eggs Markets New Sheer Energy Sheer Tights

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Winston-Salem, NC--The L'eggs Sheer Energy brand is planning a fall/holiday launch of its new Sheer Energy Sheer Tights. L'eggs … [Read more...]

American Made Matters Day Nov. 19: A Call to Action

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Adamstown, PA—American Made Matters, an organization dedicated to educating consumers on the importance of buying American-made … [Read more...]

Hanes Hosiery Launches New “Sheerleader” Marketing Campaign

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Winston-Salem, NC—Hanes has always been one of the iconic brands in hosiery, and in the brand’s latest marketing campaign the … [Read more...]