Marketing


Winning Over Women in Athleticwear? Under Armour

Ballerina Misty Copeland for Under Armour

New York—In the increasingly competition world of athleticwear, one brand has been picking up a lot of traction especially among … [Read more...]

Timberland to Hit $3.1 Billion in Revenue by 2019

timberland

New York—Timberland is on track to grow revenue by $1.4 billion over the next five years, parent company VF Corporation said … [Read more...]

Fall 2014 Fashion Ads: Part 3

Moschino Fall 14 ads

Sure, the runways are showing Spring 15 but the Fall 14 is what's all over the stores...and magazines. As millions of consumers … [Read more...]

Tech Talk: eBags “Love It or Leave It” Swipe Algorithm Drives Conversion Rates

ebags Obsession tool

Greenwood Village, CO--With 235 handbag brands on the site and over 21 million bags shipped since 1999, eBags.com offers … [Read more...]

Kenneth Cole Launches Fall Advertising Campaign: “Look Good, For Good”

Photos of the work of Sundance Institute, St. Luke Foundation for Haiti, Help USA

New York—Kenneth Cole, a fashion industry pioneer who has demonstrated a deep commitment to social change for more than 30 years, … [Read more...]

Banana Republic Presents Its New Look, “A Significant Shift”

Banana Republic stores recently introduced a new look in merchandise

San Francisco—On Thursday when announcing Gap Inc.’s monthly sales, Chairman/CEO Glenn Murphy boasted about positive comps and a … [Read more...]

NY Indie Band Drowners To Headline Dr. Martens Tour

Bandsintown Drowners Dr Martens STANDFORSOMETHING

New York—Dr. Martens AirWair USA is proud to announce its first U.S. #STANDFORSOMETHING tour headlined by NYC indie rock band … [Read more...]

Puma Q2 Beats Consensus Despite Profit Slide

puma

Herzogenaurach, Germany—Puma delivered a second-quarter performance in line with both analyst and company expectations, despite … [Read more...]

Fall 14 Fashion Ad Campaigns Preview: Part 2

Joan-Smalls-for-Missoni-FallWinter-2014-Ad-Campaigns-11

Ready for Fall 14 fashion? As millions of consumers wait with bated breath to worship their telephone book-sized September bibles … [Read more...]

Lord & Taylor Launches Birdcage Accessories Concept

Lord & Taylor Birdcage Logo

New York – Lord & Taylor customers are in for a big surprise this fall when the store launches Birdcage, its new accessories … [Read more...]

Report: Teens Love Shopping–In Store

"Been Spotted" Back-to-school looks from Buckle

Cleveland, OH—Think the teens and tweens of the country spend all their recreational time on their Xboxes or mobile app games? … [Read more...]

Store Savvy: Serendipity Gets Its Message Out on TV

Serendipity Accessories CBS TV

Pittsburgh--Kim Coppola, the co-owner of Serendipity: Accessories to Express Yourself, doesn’t call herself a TV professional, but … [Read more...]