Marketing


Tech Talk: eBags “Love It or Leave It” Swipe Algorithm Drives Conversion Rates

ebags Obsession tool

Greenwood Village, CO--With 235 handbag brands on the site and over 21 million bags shipped since 1999, eBags.com offers … [Read more...]

Kenneth Cole Launches Fall Advertising Campaign: “Look Good, For Good”

Photos of the work of Sundance Institute, St. Luke Foundation for Haiti, Help USA

New York—Kenneth Cole, a fashion industry pioneer who has demonstrated a deep commitment to social change for more than 30 years, … [Read more...]

Banana Republic Presents Its New Look, “A Significant Shift”

Banana Republic stores recently introduced a new look in merchandise

San Francisco—On Thursday when announcing Gap Inc.’s monthly sales, Chairman/CEO Glenn Murphy boasted about positive comps and a … [Read more...]

NY Indie Band Drowners To Headline Dr. Martens Tour

Bandsintown Drowners Dr Martens STANDFORSOMETHING

New York—Dr. Martens AirWair USA is proud to announce its first U.S. #STANDFORSOMETHING tour headlined by NYC indie rock band … [Read more...]

Puma Q2 Beats Consensus Despite Profit Slide

puma

Herzogenaurach, Germany—Puma delivered a second-quarter performance in line with both analyst and company expectations, despite … [Read more...]

Fall 14 Fashion Ad Campaigns Preview: Part 2

Joan-Smalls-for-Missoni-FallWinter-2014-Ad-Campaigns-11

Ready for Fall 14 fashion? As millions of consumers wait with bated breath to worship their telephone book-sized September bibles … [Read more...]

Lord & Taylor Launches Birdcage Accessories Concept

Lord & Taylor Birdcage Logo

New York – Lord & Taylor customers are in for a big surprise this fall when the store launches Birdcage, its new accessories … [Read more...]

Report: Teens Love Shopping–In Store

"Been Spotted" Back-to-school looks from Buckle

Cleveland, OH—Think the teens and tweens of the country spend all their recreational time on their Xboxes or mobile app games? … [Read more...]

Store Savvy: Serendipity Gets Its Message Out on TV

Serendipity Accessories CBS TV

Pittsburgh--Kim Coppola, the co-owner of Serendipity: Accessories to Express Yourself, doesn’t call herself a TV professional, but … [Read more...]

Life After Avon: Silpada Paves the Way for a New Generation

Silpada Co-Presidents Kelsey Perry and Ryane Delka are leading the way for a new generation of entrepreneurs with a new product line, new technology and steadfast commitment to their Representatives. (PRNewsFoto/Silpada Designs, Inc.)

Lenexa, KA--Silpada Designs, Inc. celebrated its own Independence Day on July 3, marking one year since its founding families … [Read more...]

Licensing Sales Grow for Third Year in a Row

From Michael Kors, which has one of the current most successful licensing programs in accessories

New York—Sales of licensed products continued their upward trajectory in 2013 for the third straight year, resulting in an … [Read more...]

Macy’s Celebrates “Pride + Joy” with the LGBTQ Community

macysPride_Logo

New York—This month, Macy's commemorates National LGBTQ Pride Month with its celebratory campaign, Pride + Joy, featuring a wide … [Read more...]