Marketing


L’eggs Markets New Sheer Energy Sheer Tights

leggs

Winston-Salem, NC--The L'eggs Sheer Energy brand is planning a fall/holiday launch of its new Sheer Energy Sheer Tights. L'eggs … [Read more...]

American Made Matters Day Nov. 19: A Call to Action

usa

Adamstown, PA—American Made Matters, an organization dedicated to educating consumers on the importance of buying American-made … [Read more...]

Hanes Hosiery Launches New “Sheerleader” Marketing Campaign

hanes

Winston-Salem, NC—Hanes has always been one of the iconic brands in hosiery, and in the brand’s latest marketing campaign the … [Read more...]

Save the Date: Oct. 25, National Shoe Lover Day

shoelvoer

Columbus—Halloween may be three weeks away, but there’s another key date in October to celebrate: Sunday, Oct. 25, known as … [Read more...]

“Something Borrowed” Bridal Campaign: $100K in Jewelry for a Lucky Bride

jrdunn

Lighthouse Point, FL—Let’s see, a bride’s trousseau has something borrowed, something blue, something old and something new? What … [Read more...]

Winning Over Women in Athleticwear? Under Armour

Ballerina Misty Copeland for Under Armour

New York—In the increasingly competition world of athleticwear, one brand has been picking up a lot of traction especially among … [Read more...]

Timberland to Hit $3.1 Billion in Revenue by 2019

timberland

New York—Timberland is on track to grow revenue by $1.4 billion over the next five years, parent company VF Corporation said … [Read more...]

Fall 2014 Fashion Ads: Part 3

Moschino Fall 14 ads

Sure, the runways are showing Spring 15 but the Fall 14 is what's all over the stores...and magazines. As millions of consumers … [Read more...]

Tech Talk: eBags “Love It or Leave It” Swipe Algorithm Drives Conversion Rates

ebags Obsession tool

Greenwood Village, CO--With 235 handbag brands on the site and over 21 million bags shipped since 1999, eBags.com offers … [Read more...]

Kenneth Cole Launches Fall Advertising Campaign: “Look Good, For Good”

Photos of the work of Sundance Institute, St. Luke Foundation for Haiti, Help USA

New York—Kenneth Cole, a fashion industry pioneer who has demonstrated a deep commitment to social change for more than 30 years, … [Read more...]

Banana Republic Presents Its New Look, “A Significant Shift”

Banana Republic stores recently introduced a new look in merchandise

San Francisco—On Thursday when announcing Gap Inc.’s monthly sales, Chairman/CEO Glenn Murphy boasted about positive comps and a … [Read more...]

NY Indie Band Drowners To Headline Dr. Martens Tour

Bandsintown Drowners Dr Martens STANDFORSOMETHING

New York—Dr. Martens AirWair USA is proud to announce its first U.S. #STANDFORSOMETHING tour headlined by NYC indie rock band … [Read more...]