Marketing


Gap, Virgin Hotels Bring Room Service to the Next Level

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New York—Gap Inc. has been in the throes of turning around its Gap brand with new merchandise directions. That revamp also … [Read more...]

Affluents Enjoy the Little Things in Life, as a Luxury Drought Takes Hold

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Stevens, PA—Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest … [Read more...]

Target Too: The Latest Branding Vehicle, a Pop Up Art Gallery

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New York—There are pop up stores to promote new products, new collections or a brand. Target has opened what it calls a temporary … [Read more...]

Luxury Market Faces a Drought as Affluents Choose Conscious Consumption

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Stevens, PA—The U.S. economy may be in a post-Great Recession period but many of the consumer values developed during the time … [Read more...]

JCPenney’s Chief Marketing Officer Debra Berman Departs

Debra Berman, JCPenney's new senior vice president of marketing

Plano, TX—The Chief Marketing Officer for JCPenney, who helped CEO Mike Ullman restore the department store’s point of view after … [Read more...]

Olivia Wilde Shows Off H&M’s Sustainable Style with Conscious Exclusive

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New York--H&M is touting its new Conscious Exclusive collection as proof that “fashion can be sustainable using fabrics such … [Read more...]

Macy’s Celebrates Lunar New Year: “The Year of the Goat”

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New York--The fireworks over the Hudson River tonight in Manhattan may not be associated with Macy’s famous Fourth of July … [Read more...]

NY Mayor De Blasio Launches $15 Million Fashion Program for City

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New York--Mayor Bill de Blasio announced during New York Fashion Week that the City would triple its investment in the fashion … [Read more...]

Sam Edelman Focuses on “Sam Girl” Lifestyle for Spring Ad Campaign

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New York—Shoe maven Sam Edelman has gone in a new direction for the brand's spring 2015 ad campaign, featuring multiple models for … [Read more...]

Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

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Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC … [Read more...]

JCPenney to Relaunch Print Catalog

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Plano, TX--JCPenney plans relaunch the print catalog that it abandoned five years ago, according to a report in the Wall Street … [Read more...]

Store Savvy: How Shoptiques is Selling Pantone’s Color of the Year

Shoptiques 100 Ways to wear Marsala

New York--Marsala--It might be Pantone's 2015 Color of the Year, but that doesn't mean every customer knows it.That's why … [Read more...]