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Macy’s Inc. Adopts ‘Omnimedia’ Technologies to Engage Shoppers

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Cincinnati,OH—Macy’s Inc. outlined this week the launch of several technology-related innovations that the department store retailer says will not only make shopping at Bloomingdale’s and Macy’s more fun, but easier and faster, too. The innovations, which span mobile, online and in-store, are part of what marketers refer to as “omnimedia” …

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A Challenge for Fall? Nordstrom’s Free Shipping for Online Orders

In eCommerce, Industry News, What's New by Accessories StaffLeave a Comment

Seattle—Well into the back to school season and mindful of approaching holiday season, retailers are already vying for consumers’ attention—and dollars. Nordstrom’s announcement this week that it will offer free shipping in the United States on all Nordstrom.com orders may be the first gauntlet thrown down in the battle for …