Limited Brands


L Brands Raises Full Year Forecast on Q2 Profit Gain

Transitional Look at L Brands' Victoria's Secret: Summer minis + whimsical fall sweatshirts

Columbus, OH—L Brands Inc. (formerly Limited Brands Inc.) reported a 25% increase in its second quarter profit thanks to sales … [Read more...]

Sales Rise Bolsters L Brands Q1 Profit

Victoria's Secret, one of L Brands, offers this free beach tote with online sales of $65 or more.

Columbus, OH—L Brands Inc. (formerly known as Limited Brands) posted Wednesday a 14% increase in first quarter earnings as sales … [Read more...]

April Comp Retail Sales: “Generally Weak”

April Retail Sales

New York—Ingredients such as inclement and colder-than-normal weather, worries over sequestration and its effects and the … [Read more...]

Wintery Weather Results in Meager March Comp Sales Results

Widespread winter storms hampered shopping in many part of the country in March.

New York—U.S. retailers reported their lowest comparable store gains in months today as widespread cold weather hindered March … [Read more...]

Limited Brands Adopts Temporary Name Change

Limited Brands will be known temporarily as "L Brands"

Columbus, OH—Springtime is known as time to renew and refresh so maybe that explains recent corporate name changes.Last … [Read more...]

Report: February Comp Sales Caught a Chill

February Retail Sales

New York—Despite a slight upsurge expected in Valentine’s Day spending, total February comparable store sales slowed due to bad … [Read more...]

Limited Brands Q4 Profit, Sales Show Improvement

Tote-ally fab! The VS Getaway Bag

Columbus, OH—Limited Brands, owner of Victoria’s Secret and Henri Bendel, reported Wednesday that consumers, who had cut back on … [Read more...]

Limited Brands, Benetton Agree to Greenpeace’s Environmental Safety Measures

Detox Campaign

Washington—Limited Brands, parent to Victoria’s Secret, and the Benetton Group are the latest major fashion retailers and … [Read more...]

Sandy Dampens November Comp Store Sales Reports

Saks Fifth Avenue's flagship Fifth Avenue store boarded up and closed as Hurricane Sandy crashed into the New York metro area on Oct. 29.

New York—Thankfully, many U.S. retailers reported today that their holiday shopping seasons, particularly since Thanksgiving, are … [Read more...]

Limited Brands Q3 Profit, Sales Edge Down, Still Ahead of Forecast

Model preview from Victoria's Secret annual fashion show, scheduled for 10 p.m., Dec. 4, on CBS.

Columbus, OH—Limited Brands Inc. reported Wednesday that its third quarter profit and sales slipped compared to last year, but the … [Read more...]

October Retail Comps Up; Sandy Effects Yet to be Felt

A boarded up Saks Fifth Avenue flagship on Fifth Avenue in the aftermath of Hurricane Sandy. Saks, along with other retailers, have mostly reopened stores in New York City.

New York—While October retail comparable store sales increased nearly 5%, some retailers cautioned today that their November—and … [Read more...]

Superstorm Sandy Wrecks Havoc on Retail, Too

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New York—Two days prior to Halloween the superstorm known as Sandy is bearing down on New York, New Jersey, Delaware and … [Read more...]