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“Modern Family”‘s Sofia Vergara to Be Next Kmart Brand

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Troy, MI—Sofia Vergara, one of the stars of ABC’s Emmy-award winning TV series, “Modern Family,” is joining Kmart’s growing family of celebrity brands. Kmart teamed up with LF USA, a division of Li & Fung Ltd. and Latin World Entertainment Licensing to develop lifestyle collection around the Columbia-born actress. Vergara, …